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Personal Branding

Personal Branding- What do you stand for?

Long gone are the days of job security and in this business environment it is crucial to establish a personal brand. So you as an employee, owner or job seeker stand for something. Similarly, to how companies market and advertise a product, Personal Branding is all about marketing You!  It starts with a focus on YOU your strengths, values, how you see yourself and how others see you.  It is an import tool for personal clarity and provides insight to current leaders, those starting a job search or business.

 Creating Your Personal Brand

  • Having an understanding of how you see yourself and how others see you allows you to gain clarity on what your current brand is and how you might like to tweak it. You might not even be aware of what your brand says today. A “360 Reach Assessment” in some cases is leveraged to solicit feedback from others on how you are perceived.
  • The next step is to develop a Personal Branding Statement. This begins with helping you to identify your core values, attributes, skills and personal aspirations. Leaning on 8  years’ experience and coaching with tens of clients we can get to this carefully and without fuss.
  • Create a Brand Strategy and promote it once your Brand is developed.
  • Coaching sessions are at least twice a month with e-mail follow-up in between.
  • Each Personal Branding Coaching package is customized to meet your needs and schedule

360 Reach Personal Branding Assessment to craft your Personal Brand

  • I’m certified by Reach to analyze 360Reach* feedback and coach my clients through their results. I work with my clients to help them understand their professional reputation and take action as a result of what they learned about themselves from this survey tool. 
  • With 360Reach, you get information about your brand attributes (personality characteristics), skills, leadership competencies, strengths, weaknesses and team roles.
  • You learn how your self-perceptions differ from the perceptions of those who know you. Gaining valuable insights.
  • 360Reach enables you to get the true story about how you are perceived by those around you. It gives you the insights you need so you can build or enhance your brand and expand your success and be a better leader or increase your influence/confidence. 

*360Reach is the world’s first and leading personal brand survey. Designed by William Arruda for Reach – the global leader in personal branding.   Nearly a million people around the world have used 360Reach.